J. Friend & Co was created to return life to honey and dignity to the artisan beekeeper. We want to introduce food lovers to the complex flavours of vintage honey, a taste experience without equal.

We'd worked with Manuka honey previously, but it was on our long drive south as we relocated the family from Auckland to Christchurch that our new enterprise began to form. Sampling delicious honey offerings from roadside stalls proved to a foodie like Sharyn, irresistible. It was like nothing we'd ever tried before – natural, pure and regionally distinct; these were honeys that spoke of their environment. By the time we reached Christchurch, the business plan had been imagined and J.Friend and Co was born.